HBS sales, marketing & revenue management

How is your hotel positioned in the market? Do you have a correct price-quality balance? Is the communication fitting your house style?



Market Analysis
  • Making up a rate grid with different market segments
  • Adapting your public prices to the market situation
  • Contacting companies and agencies in order to build a positive professional relation
  • Following up on a daily the Average Rate and occupancy level in order to maximize your turnover
  • and REVPAR
  • Making publicity via well-determined channels (Online Travel Agencies, websites, newslettres,..)
  • If you would wish so, doing active sales

Making up a budget and a financial plan
Disposing of the market information and exact numbers: making up a financial plan in and out
Making up a detailed budget with a split per segment

Website optimization
Advise for an optimization of your website: how to make your website as interesting and interactive as possible, how to come up as high as possible in search engines

Advise concerning the startup of your hotel
Putting in place a structure for the startup of your hotel: suppliers, cost control, implementation of the right partners for housekeeping, linen and laundry, IT, maintenance,...
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